Bison Coolers, formerly known as Brute Coolers

American made professional grade coolers - what could be better for Hereford, Muleshoe, Farwell, Texas and Clovis, New Mexico?

With camping season still going on, and hunting season coming up, we are proud to announce we now carry Bison Brute Box Coolers from Brute Outdoors. These coolers are the best on the market and more affordable than the "other" brand. Dividers, heavy-duty dry trays, and high quality 10 mil vinyl custom graphics as well as a heavy duty 4-wheel cart are all available options. Want to see more? Visit our gallery to see them in our showroom and in use. Check out this video, then stop in or give us a call at 806-481-9613

Whether you need an ice chest for camping or a huge cooler for everything, sizes include 25 quart, 50 quart, 75 quart, 100 quart, and 150 quart. The hinges are integrated, the latches are heavy duty - these coolers are built to last!

Custom Lid Graphics are the perfect option to help your ice chest stand out! They're made of 10 mil vinyl, they're non-slip, and they look really good. There are some great designs available, such as the American flag or camo options. Contact us about set-up fees for using your own design, and go completely custom for hunting guides, outfitters, teams and more.

Here's just one example of how your Bison Outdoors cooler can be customized!


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Do you have your Bison Outdoors Cooler yet? If not, what are you waiting for? If you've got yours, where are you taking it? If you're heading out from Hereford, Farwell, Muleshoe or Clovis,these coolers are perfect for fall picnics, tailgating, outdoor parties, camping and of course hunting. An American-made cooler that's good looking, tough and really keeps things cool is just what we need!